Leon & On
This was undertaken as a team project over a 2 day period for a hackathon hosted by the Design Engineering Society, partnered with Leon - a UK fast food chain. We were tasked with analysing their current packaging system, and set the challenge to design a new proposal that would improve sustainability within their restaurants.
We discovered that Leon's current packaging was single-use only and that many consumers were unsure of proper disposal methods. This meant that recylable material was being sent unnecessarily to landfill. Furthermore, research indicated that recycling alone is not sufficient, as around 80% of waste sent to recycling ends up in landfill anyway.
Leon & On proposes an intuitive return and reuse scheme, where food is served in foldable flat packs that can be returned to store for future use, with consumer rewards as and when packages are returned. This showed to have beneficial impact on the environment, reducing waste being sent to landfill, as well as promoting customer loyalty in the form of a corresponding rewards scheme.